BRAND CONCEPT:
Green Technology, Green Product, Green Management, Green Service
 Green Technology:
A. Producing green agricultural products by modern biotechnological means; B. Stimulating the market demand for the products of hi-tech agricultural enterprises.
 Green Product:
A. Green environment, green process and green product; B. Upgrading ordinary products with advanced management and scientific initiative.
 Green Management:
A. Keeping in mind the idea of environmental protection, pursuing sustainable development, carrying out far-sighted Investments, and integrating the intensive and extensive management; B. Making the idea of environmental protection run through the process of designing, developing, manufacturing, applying and recycling of the products.
 Green Service:
A. Spreading the green concept and establishing the green brand; B. Providing online service, improving customers’ confidence, promoting e-business, and increasing dynamic profits while decreasing static costs.

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